4:5 vertical SMM performance ad, ultra-high resolution (8K), Instagram + paid ads + app installs
Style: Bold Gen-Z layout (Paytm-style) × expressive human emotion × product-first UI × high-conversion fintech creative
🧠 CORE INTENT:
Money between friends should feel easy, fun, and natural.
No tension.
No reminders.
Just shared moments.
🎯 CAMPAIGN OBJECTIVE:
Increase app installs + boost “Split Bill” usage among young users
Primary KPI:
→ Open app → Split → Everyone pays instantly
🎬 SCENE COMPOSITION:
BACKGROUND:
Large rounded rectangle block in rich PhonePe purple gradient
(#5F259F → #7B3FE4 with soft radial glow)
Overlay typography (huge, cropped behind subject):
“SPLIT”
bold uppercase, ultra-heavy
opacity ~12% white
👤 SUBJECT:
Young Indian female (18–28), stylish, relatable
- casual chic outfit (oversized shirt / crop top + denim)
- subtle accessories (rings, nails, maybe headphones around neck)
POSE:
- leaning slightly forward
- holding phone toward camera (hero perspective)
- other hand mid-gesture (laughing / pointing / reacting)
EXPRESSION:
genuine laugh / smile — energetic, social, alive
MOOD:
warm, lively, slightly playful
📱 PRODUCT (HERO ELEMENT):
Phone large in foreground (slight perspective distortion)
SCREEN UI (PhonePe):
TOP:
“Split Expense”
CENTER:
₹1850 total
BREAKDOWN:
5 people → ₹370 each
STATUS:
✔ All Paid
SUBTEXT:
“Settled in seconds”
MICRO DETAILS:
- green ticks beside each name
- subtle glow pulse
- soft completion animation feel
IMPORTANT:
UI must feel native, clean, believable
✨ GRAPHIC SYSTEM:
- playful floating dots (lavender + white)
- soft connector lines between people (friendship cue)
- rounded UI cards floating lightly
- glow halo behind subject + phone
🎨 COLOR SYSTEM:
PRIMARY:
PhonePe purple (dominant)
SECONDARY:
Lavender / soft white
ACCENT:
Green (payment success only)
SKIN TONES:
Natural, warm (important for realism)
💡 LIGHTING:
- soft studio + ambient café mix
- gentle highlight on face
- UI glow reflecting slightly on fingers
- soft shadow separation
✍️ TYPOGRAPHY SYSTEM:
TOP LEFT:
PhonePe logo (white)
TOP RIGHT (TRUST BADGE):
“UPI Secure” (minimal)
CENTER HEADLINE (BOLD):
“SPLIT. CHILL.”
SUBLINE:
“Everyone’s paid. No drama.”
MID CTA BUTTON (IMPORTANT):
Rounded pill:
“Split Bills Now →”
Color:
White button with purple text
Soft drop shadow
BOTTOM FEATURE STRIP:
[👥] Split instantly
[⚡] Real-time payments
[🔒] Secure UPI
[📲] Everywhere accepted
Clean, evenly spaced
⬇️ DOWNLOAD CTA:
BOTTOM RIGHT:
“GET PHONEPE”
- Google Play badge
- App Store badge
BOTTOM CENTER (SOCIAL PROOF):
“Trusted by 500M+ users”
LEFT EDGE (VERTICAL MICRO TEXT):
“PHONEPE · SOCIAL PAY · 2026”
📐 COMPOSITION:
- Phone = primary focal point
- Subject = emotional hook
- Typography layered behind
Eye flow:
Face → Phone → “All Paid” → Headline → CTA → Download
🎥 CAMERA STYLE:
- 35mm slight wide angle
- slight perspective exaggeration (Gen-Z feel)
- sharp subject, soft background
🔥 PERFORMANCE LAYER:
- Emotion-driven (laughter = relatability)
- Outcome shown (All Paid)
- Clear CTA (Split Bills Now)
- Strong visual hook (girl + gesture + color)
✨ FINAL FEEL:
Not just a payment ad —
A moment between friends.
Fast.
Fun.
Effortless.
Feels like:
“Yeah, let’s just split it.”
