{
"style_rules": {
"background": "cream aged paper texture, subtle grain",
"typography": "heavy blue condensed slab serif, distressed worn texture — title split: part above photo, rest below",
"photo": "cinematic horizontal strip, full-width, sandwiched between title halves",
"header": "three-column small text at top edge, 3 lines each, left/center/right",
"body_copy": "bottom-center, 4-6 lines literary prose manifesto, small serif, second or third person",
"accent": "bottom-right: blue line illustration + 3-word red bold CTA + one physical prop",
"format": "16:9 horizontal"
},
"negative": "sans-serif, colorful, promotional language, bullet points, clean white bg",
"variables": {
"subject": "[one skilled off-hours worker in their environment]",
"title": "[2-4 word phrase split above/below photo]",
"prose": "[5-6 lines: literary quality, inner experience of the person, no marketing language]",
"prop": "[one object from their world as illustration]",
"cta": "[3-word red phrase — their ethos, in a shout]"
}
}
