{
"style_rules": {
"background": "pure flat white — no shadow, no ground plane, no environment, no texture whatsoever",
"title_font": "ultra-heavy ultra-condensed black sans-serif display type, stacked 2 lines, fills left or upper portion — same visual weight as architecture",
"character": "real photography (not illustration), dynamic crouching or street-sport pose, one bold accent color in outfit",
"hero_prop": "product object thrust toward camera in foreground, scaled 1.5-2x larger than natural size relative to character — exaggeration is intentional and readable",
"forced_perspective_rule": "no spatial cues exist except size difference — prop reads as 'closer' and 'more important' purely through scale on neutral white",
"badge": "solid-color circle, corner opposite to prop, single keyword repeated in circular text path around circumference: CHILL / GROW / MOVE / READY",
"color_echo": "one accent color per image, echoed between outfit detail and prop — blue jacket + orange socks matching orange can / green jacket + red cap matching red cup",
"format": "16:9 horizontal"
},
"negative": "natural environment, background context, realistic prop-to-person scale, drop shadows, gradient, more than 2 accent colors",
"variables": {
"brand_name": "[2-word title: FRESH DROP / BLOOM WEEK / STREET DEAL / HOT GEAR]",
"character": "[person + pose: teen in tracksuit crouching / skater mid-trick / delivery rider striding / plant person extending arm]",
"outfit_accent_color": "[one bold color: electric blue / neon yellow / lime green / signal red]",
"hero_prop": "[product scaled 1.5-2x, thrust toward lens: tall drink can / seedling tray / chunky sneaker sole / thermos cup]",
"badge_keyword": "[one word repeated in circle: CHILL / GROW / MOVE / READY]",
"badge_color": "[complements or matches outfit accent]"
}
}
