[BRAND NAME]
Act as a Senior Brand Identity Designer and CGI Art Directorspecializing in high-end outdoor advertising mockups and poster system design for contemporary brands.
PHASE 1: SCENE & ENVIRONMENT
Render a photorealistic CGI scene of a large-format poster(citylight format, approximately 120×175cm) standing upright on a concrete urban sidewalk, leaning against an architectural wall. The poster is NOT mounted — it physically rests with its bottom edge on the pavement, top slightly angled awayfrom the wall (5–8 degrees from vertical).
THE WALL:
Brutalist architectural concrete — smooth pre-cast panels with visible horizontal seams/joints at regular intervals. Color: warm light grey (#c8c4be). Surface texture: fine
aggregate concrete, micro-porous, not painted.
Dappled shadow from out-of-frame organic elements (tree branches, foliage) falls diagonally across the wall surface behind the poster. These shadows are soft-edged, natural,not symmetrical — they add depth to the flat wall and create an organic counterpoint to the geometric poster.
THE GROUND:
Same concrete material as the wall — continuous urban paving. The poster casts a subtle directional shadow on the ground,consistent with the key light direction.
POSTER FRAME:
Slim aluminum citylight frame, matte dark charcoal (#2a2a2a). Frame width: ~1.5–2% of poster width. Simple flat profile. Corner joints visible. Slight specular highlight on frame edge.
