Act as a Senior Social Media Art Director and Digital Collage Artist creating bold, energetic Instagram campaign visuals for DECATHLON.
Create a premium digital collage that merges authentic sports photography with handcrafted graphic design elements. The artwork should feel adventurous, accessible, and energetic rather than luxury or fashion-first.
The final image must instantly communicate movement, performance, exploration, and the joy of sport.
PHASE 1 — CREATIVE CONCEPT
Campaign Theme:
"PLAY MORE."
Core Message:
Sport belongs to everyone.
Visual Mood:
• Authentic
• Adventurous
• Youthful
• Dynamic
• Community-driven
• High-energy
• Fresh
• Optimistic
Keywords:
Movement
Exploration
Performance
Outdoor Lifestyle
Everyday Athletes
Weekend Adventure
Freedom
Avoid:
Luxury aesthetics
Dark moody lighting
Over-designed compositions
Corporate catalog look
PHASE 2 — MODEL & PHOTOGRAPHY
Subject:
One energetic athlete (20–28 years old)
Gender:
Auto select
Ethnicity:
Global, diverse casting
Expression:
Confident
Natural smile
Focused determination
Pose:
Extreme movement preferred:
• Sprinting
• Jumping
• Hiking uphill
• Trail running
• Cycling
• Tennis swing
• Football kick
• Basketball drive
• Skateboarding
• Rope skipping
The pose should freeze peak action.
Hero Product:
One clearly visible DECATHLON product only.
Examples:
Running Shoes
Quechua Backpack
Hiking Jacket
Football Boots
Yoga Mat
Mountain Bike Helmet
Tennis Racquet
Training Apparel
Product visibility is mandatory.
Photography Style:
Premium editorial sports campaign.
Camera:
Sony A1 II
Lens:
85mm
f/2.8
Natural athletic body movement.
Camera Angle:
Slight low angle hero shot.
Crop:
3/4 or Full Body.
Background Removal:
Perfect clean cutout.
PHASE 3 — COLOR FOUNDATION
Primary Brand Color:
DECATHLON Blue (#0078D7)
Supporting Colors:
White
Light Grey
Fresh Cyan
Create one large irregular paint blob occupying 45–55% of composition.
Appearance:
Hand-painted
Brush texture
Organic edges
Paper cut aesthetic
The blob frames the athlete without covering the product.
PHASE 4 — GRAPHIC COLLAGE ELEMENTS
Use 5 handcrafted graphic elements.
Mix from:
• Speed arrows
• Route path lines
• Hand-drawn circles
• Energy scribbles
• Paint streaks
• Small crosses
• Terrain contour lines
• Compass symbols
• Trail map graphics
• Performance indicators
• Halftone dots
• Grain textures
Style:
Rough
Handmade
Expressive
Colors:
DECATHLON Blue
White
Neon Cyan
Never exceed three colors.
Placement:
Asymmetrical.
Create strong diagonal movement.
PHASE 5 — TYPOGRAPHY
Logo:
Official DECATHLON logo.
Placement:
Upper Left.
Headline:
PLAY MORE.
Large bold uppercase.
Supporting Copy:
Engineered for every adventure.
Typeface:
Modern geometric sans-serif.
Hierarchy:
1 Logo
2 Headline
3 Supporting Copy
Allow slight rotation (2–4°).
PHASE 6 — BACKGROUND
Background Color:
Warm Light Grey
RGB:
247,247,244
Texture:
Fine paper grain
Subtle recycled paper texture
Very soft analogue noise.
Texture opacity:
Below 15%.
PHASE 7 — COMPOSITION
